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The movie stars George Bancroft, Mary Astor and Fredric March who are all excellent in their roles. The story begins as Joe Forziati (Bancroft), an Italian immigrant who has battled his way to success as a New York building contractor, decides to embark on a social career.
A spoiled young rich girl is sent to prison for accidentally running down a pedestrian. There she learns about a life and people she had never even imagined existed before.
Two fast-talking insurance salesmen meet Mary, who is running away from her wealthy mother, and they agree to help her run a hotel that she owns. When they find out that the hotel is run down and nearly abandoned, they launch a phony PR campaign that presents the hotel as a resort favored by the rich. Their advertising succeeds too well, and many complications soon arise.
Heyst, a hermit on his own tropical island, plays unwilling host to red-headed stowaway Alma. Danger looms...